Competitive analysis Uncover new link building opportunities to increase your traffic. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Then, enter your competitors’ domain name. It will give you tons of insight into your competitors and you will make much better marketing decisions. After the analysis is complete, it’s time to move on to step two, competitor keyword research. I’ve seen lots of smaller tools try to build their own link index. It also analyzes the keywords ranking for all the websites and finds the. Performance evaluation. . Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don’t. Ahrefs is a powerful SEO tool that can be used for website analysis and link building. Ahrefs content gap tool can also do the same job as the Semrush keyword gap tool. In this step, it is crucial to dive deep into your competitor's backlink profiles using Ahrefs. SEMrush is one of the most popular SEO tools on the market. Three payment plans - Lite ($ 129 / year), Preferred ($ 179 / year) and. Top 12 Ahrefs Alternatives (Free and Paid) Below are 11 Ahrefs alternatives that you should check out to skyrocket your SEO strategy: 1. com Traffic and Visitor Engagement. Ahrefs took the SEO world by storm back in 2010 and continued to grow into the SEO power-house it is today — needing 2400 servers, discovering 30 million new pages per day!. Altogether, Majestic is a very powerful SEO platform and their backlink tools allow for an excellent and deep range of insights on competitor link behavior, which you can then use for your own. Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Transparent Pricing. Google Search Console (GSC) is another SEO tool on our list. Contact us below to get started. Ahrefs will also show you problems such as broken links that could hurt your ranking. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. CTR,” “Landing page exp. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and. And if you run an SEO agency or want an enterprise-level tool, Serpstat is also on the more affordable side. As you can see below, Ahrefs' competitor backlink reports include numerous data points and filtering options. You need backlinks to rank high in Google, which all starts with doing a backlink analysis. If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs. Resource page link building. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Firstly, it provides a comprehensive set of tools for analyzing competitors’ SEO strategies. This lets you see the whole picture and make informed decisions. Ahrefs. This is an accurate source of data and provides reliable metrics. The competitor gap analysis will help you find the additional gaps in your content. While its interface isn't. After you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. g. Altogether, Majestic is a very powerful SEO platform and their backlink tools allow for an excellent and deep range of insights on competitor link behavior, which you can then use for your own. Monitor Backlinks. ” The keyword gap tool will show you a list of keywords your competitors rank for and where you appear in the SERPs for those same words. Ahrefs does pretty much everything you would ever need to do from an SEO standpoint, from advanced keyword research through to powerful competitor analysis. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. Additionally, it has an amazing feature that helps improve traffic to your website and enhance performance of your online store. Similarweb is a web analytics and web traffic performance tool that comes with many competitor analysis features. 3. Spyfu offers data and insights on the keywords your top competitors target with their content. It’s highest-tier plan is $499/month. Long. Find content gaps between you and your competitors to get new content ideas. com received 31% of traffic share, a 14% lead over its closest competitor realtor. Ahrefs and Semrush pricing Ahrefs. One option would be to analyze your competitor’s top pages and identify potential target keyword opportunities. → Searching for competition. Basically everything. Ahrefs costs $99/month, but does come with a wide range of tools. From here select “Quality Score,” “Exp. Ahrefs even boasts the largest backlink database (see my best backlink checker case study), second only to Google. With Ahrefs, you can access the organic traffic metrics of your website,rankings of your pages on the search results, and the country breakdown of your organic traffic. Gathering information about your competitor list is far and away the most intensive step in the competitive analysis process. It provides valuable insights into improving organic search rankings. 3. Ahrefs is a game-changing SEO tool that gives users a deep understanding of their website’s performance and enables them to make data-driven decisions. For over 10 years now, Ahrefs has been crawling the web,. It provides valuable insights into the link profile of any website and can help you to improve your own link-building efforts. Easy Steps to Gain the Same Quality Backlinks as your Competitors. With Ahrefs, you can perform keyword research, ranking tracking, backlink analysis, competitor analysis, website audits, and more. However, with Semrush, you also get to see other vital keyword metrics like competitive density, SERP features, and trends. Readers of Two Hour Blogger can get a 7-day free trial to SEMrush at this link. For a more detailed guide on how Ahrefs undertakes competitor analysis, check out their blog article. Fill your content calendar for weeks, months, or even years in minutes. It’s highest-tier plan is $499/month. Use Ahrefs Site Explorer to run the “New Referring Domains”. com might become cumbersome to track as they. I would also recommend that you incorporate data from Ahrefs, Google Adwords Keyword Planner and our Foot Traffic Data Report into this section of your business plan. It offers SEO research tools to help users analyze their competitors on YouTube, features to optimize videos, and capabilities to track their performance. You can use Ahrefs to identify potential competitors. 1. Backlinks review - get the information you need about your current connection profile. The beautiful thing about Ubersuggest is the ability to crawl your site. 2. Click the "Check Authority" or "Get Results" button to initiate the analysis. 9% of cases (14); here you can find the detailed stats for all the domains that were analyzed. To me, this is actually a good thing. Seed keywords are the starting point of your keyword research process. 3. Here are eight Ahref alternatives that are worth considering: 1. Comparison. If you want a solution for competitive research only, then SpyFu is a great option. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. It’s perfect for competitor analysis and will present you with detailed reports that paint a picture of your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. You can use the tool to see which keywords competitors are targeting on Google in their paid advertisements. website | rankings, advertising, authority, traffic. It’s one of the most popular and trusted marketing toolkits around and is used by some of the world’s biggest brands, like. It can act as a robust competitor analysis tool, making your strategy better than before. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. Just plug your competitor’s domain into Ahrefs’ Site Explorer and check the Competing Domains report. Spyfu has a lot of similar features to SEMrush and Ahrefs – Competitor SEO analysis, keyword research tool, keyword rank tracking, backlink tracking, etc. SEMrush. Ahrefs’ keyword explorer provides keyword difficulty data based on the backlink profiles of the 10 highest-performing pages in the search engine result. Moz is a prominent SEO tool offering free and premium keyword research tools. You’ll need to make an account, but you have the ability to analyze your competitor’s backlinks and referring domains, organic traffic, and the number of organic keywords they rank for. This data comes from our database of ~500 million keywords (updated monthly). But this functionality goes beyond mere keyword suggestions, it also touches on relevant keyword. For example, if you work for ConvertKit, you might look for sites that compete with MailChimp. Next, head back to the client_domain_traffic_data tab and repeat the process above for your website. On the other hand, Ahrefs is a comprehensive SEO tool that provides information related to backlinks, organic traffic, and keywords. While Semrush isn't as robust as Clearscope, Semrush has some good content suggestions. SEMrush is a popular SEO tool for conducting keyword research, competitor analysis, backlink analysis and Google ads optimization. If you have this tool, chances are you would need an another tools. For. You want to find the keywords your competitors are ranking for, and you are not. , you may use Hubspot competitor analysis or research with Ahrefs). See all your competitor’s backlinks. Mangools offers a 10-day free trial so you can test run it to see if it suits your needs. Competitor Analysis Tools for PPC marketing Spyfu. Technical SEO Guides. As mentioned above, Ahrefs is the superior tool when it comes to backlinks. Upon logging into Ahrefs, type the URL of one of your competitors in the search bar and click on the magnifying glass to start the analysis. The Role of Content in Link Building. Switching to a paid trial is best once a company reaches the mid-market level and needs to focus more on retention than acquiring new users. Best for checking web traffic on multiple browsers: Ahrefs. . In this video, we give a tutorial that details how to use Ahrefs to understand what your competitors are doing successfully and how you can take this, improv. Ahrefs empowers users to uncover relevant keywords that resonate with their target audience. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. Ubersuggest. However, it also includes elements such as on-page SEO analysis, backlink research, link building, social media management, local SEO, and rank tracking. It allows you to track your competitors' rankings, analyze their top-performing pages, and uncover their link-building strategies. The 7 best Ahrefs alternatives – summary. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. We use it for everything SEO-related. To identify a good website to analyze, look at both the purple and orange sections. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool before using it; If you pay upfront for a year, then you will get a 16% discount on Semrush. Standard: $199 per month when. By regularly analyzing the competition, you ensure that you're targeting the right keywords, conveying your client's message in an engaging way, and that you're not overspending on ads. It helps you find thousands of keyword ideas for Google, Bing, Amazon, and YouTube in a few seconds. The following is an example of a competitor analysis for a restaurant business plan which you can adapt to your own business. I’ll analyze each tool to see how they differ in the user interface, keyword research resources, rank tracking, and competitor analysis. To help you make the most out of your Ahrefs subscription, we asked 97 marketers to give us their best tips for using the tool. But SEMrush shows you A TON of data on each term, like the search volume trend and number of results. Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. And it ranks number one among Ahrefs alternatives. It shows where most of your competitors’ traffic comes from, as well as any similar pages they visit. Your SEO competitors are the websites competing for your. ”. SEMrush. Raven. We share which Google Ads competitive research tools to use to see keywords competitors are bidding on in their campaigns. t. In general, SpyFu is a great alternative to Ahrefs - Ahref's most complete competitor tool for keyword research. Guest posting. Backlink Analysis. Moz has the capacity for checking how well-optimized your pages are. 95 per month for the Business plan. For every top-ranking page, we show you backlink metrics to help you gauge the competition and understand the ranking difficulty of a keyword: Semrush won in 51. Much like Semrush and Ahrefs, you get all of the standard features you would expect from an SEO tool. Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. Pages with lots of backlinks rank above pages that don’t have as many backlinks. Part I. Massive opportunity for Ahrefs. One of the most popular Ahrefs alternatives is SEMrush. The formula to calculate share of voice is: SOV = Brand visibility value. Competitor research is a crucial SEO pillar that informs your overall SEO strategy. Good link-building software must also be capable of website assessment. Ahrefs provides top-quality tools for performing site audits, analyzing competitors’ websites, identifying SEO issues in individual pieces of content, and researching keywords. How much does Ahrefs cost? Ahrefs offers several pricing plans, starting at $99 per month for the Lite plan and going up to $999 per month for the Agency plan. This is the final step while doing the content gap analysis. SEMrush is a paid solution, but for a domain with limited (but useful) features, it can be used as a free online competitor analysis tool. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Ahrefs has a powerful backlink analysis tool that enables you to understand the quality and quantity of backlinks pointing to your. It's no longer just a dream. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. For the first few years, Ahrefs was purely a backlink analysis tool. 5. 7. Pay attention to the content and the keywords and how they’ve been made to work together. These tools are designed to help you improve your website's search engine ranking. With Ahrefs, you can analyze their competitors’ backlink profiles, identify top-performing pages and keywords, and track search engine rankings. Ahrefs is a vital competitor analysis tool that empowers you to delve into your competitors' traffic, backlink profiles, and more. Here’s how: Step #1: Enter Your Keyword and Click “Search”. SEMrush, SE Ranking, Majestic, Moz, SERPStat, Ubersuggest and Mangools are among the top players in the market that offer an equally good option for SEO professionals. See all keyword rankings for any website or web page. 34%. SimilarWeb. Ubersuggest is one of the best freemium Ahrefs alternatives that was started by a famous marketing influencer Neil Patel. Ahrefs is a popular SEO tool that’s widely touted for its ease of use. For competitor backlink analysis, Ahrefs outperforms SEMrush. 11:04. SEMrush is mind blowing in how many useful tools they built for businesses. Analyze your competitors' backlinks, keywords, content, and more with Ahrefs' data-driven insights. Write down the information and look for any weaknesses that you can turn to your advantage. From here, analyze each link manually. What is Ahrefs and Why is it Important for SEO? Ahrefs is a powerful SEO tool that provides comprehensive analysis and insights to help improve your website's search engine optimization (SEO) performance. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. With the increasing costs of acquiring backlinks, this is a huge benefit. Serpstat vs Ahrefs. Keyword Generator: The keyword generator of Ahrefs is one of the best free keyword research tools out there. Competitor Backlink Audit:. Personally, I use Screaming Frog and SE Ranking in my practice, but I considered Semrush the main competitor to Ahrefs. Semrush allows you to do keyword research, backlink audit, competitor analysis, technical SEO audit, and much more. BuzzSumo 6. Step 3: Gather information. Ahrefs Lite is the least expensive option, and costs $99 per month. Using Ahrefs’ Rank Tracker – Best for long-term monitoring of activity. vidIQ offers YouTube keyword insights, such as the average views and subscribers for a specific term. Ahrefs Review: The Bottom Line. 3. Serpstat searches through 2 main search engines, whereas Ahrefs searches through 10. 1 Comment. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. If your. ”. BiQ. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. backlink Analysis. August 24, 2023. What keywords are these pages using and how. 34%. 2. Now that you have all your data in the competitor backlink analysis template, click Ardent Growth then Process Ahrefs data. 2. Ahrefs for keyword analysis. 3. S. The platform helps you check the estimated traffic on a website, it’s country rank, global rank, and many related SEO statistics. If you don’t want to outsource your competitive analysis but also don’t have access to these or other tools, we. For referring domains, we’re. Find keyword gaps. Ahrefs Keyword Explorer. This also applies to competitive research. It can be used for keyword research, competitor analysis, and backlink monitoring. Social signals. Semrush. Ahrefs is a popular SEO tool that’s widely touted for its ease of use. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. SERP Checker: The SERP checker allows you to check the top 10 ranking pages of any keyword for any region. Use the free SEO Competitive Analysis tool to see competitive intel like your top competitors, keyword gaps, and content opportunities. The AHREFs competitive analysis tool is used by millions of SEO experts and digital marketers and has one of the most active web crawlers on the internet, analyzing over 5 million domains every minute. com has increased by 15. com received 11. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. You can use Ahrefs to track keywords by at a very local level (right down to town or city). Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. If you do need more features and more search capacity, we offer a package as low as $29/month. From Ayima's post-crawl analysis, our techies concluded that MajesticSEO's crawler was counting URLs. Ahrefs is known for its backlinks and SEO analysis — but how does it compare to the rest of the market?. It was a tough call, as the competition between Semrush and Similarweb was close regarding traffic analytics. One key thing Ahrefs does have over Semrush, is that keyword rankings aren’t just from Google, but you can find keywords for 10 other search engines including YouTube, Amazon, and Bing. Ahrefs is a powerful tool for conducting competitor analysis. Next, enter your domain in the first field. It provides valuable insights into the link profile of any website and can help you to improve your own link-building efforts. The competing website should have a good number. Ahrefs is one of the most famous platforms for SEO research on. Carrying out broken link analysis (both internal and external) is extremely easy in Ahrefs. So is tracking its status regularly to keep the inbound reference live. You can analyze paid and organic traffic metrics to know more about it. Another name for this is keyword gap analysis. 2. Ahrefs also offers a 7-day trial for $7, so you can test the tool before committing to a subscription. Ubersuggest. Google Analytics. Many SEO professionals use Ahrefs, an online SEO tool. Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords. It’s like having an army of SEO experts at your fingertips, providing you with the intelligence and strategies to outmaneuver your competition and dominate search engine results. Almost every guide to website analysis will tell you that you can evaluate a site’s performance by doing any or all of these actions: Run an SEO audit. Most of the features inside Ahrefs are designed for marketing professionals. Ahrefs Competitor Analysis Travis Wilkie 120 subscribers Subscribe 2 views 2 hours ago A simple Ahrefs competitor analysis can uncover all sorts of juicy information about. Ubersuggest: Affordable, practical, and beginner are friendly: 5. Enter a competitor’s domain, then click on “Top Keywords” on the left-hand side. By contrast, Web CEO rates 4. Ahrefs has continually evolved over the years and may have introduced new features and improvements since then. c. Rank Tracker for unlimited keyword tracking. Open up your tool and enter your website domain. If your client’s pay-per-click (PPC) ads not performing as well as. Here’s how: Firstly, go to spyfu. Similarweb 3. This information can help you identify gaps in your own strategy and make data-driven decisions to outrank your competitors. It also offers a competitive analysis tool to help discover your top competitors online. Using Semrush is a. . Competitor Analysis Business Plan Example. Ahrefs is all in one SEO tool that contains third-party referencing, keyword research, competitor analysis, rank following, and site reviews. 3. Perform a Google Search. → Analysis of competition. Ahrefs has a lot more to offer when it comes to SEO analysis. 1. Next, enter your domain in the first field. Look up both organic search terms, or keywords that target unpaid search results, and AdWords keywords, or the paid search terms targeted through. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Our process pulls in up to 1000 keywords per site and then highlights the search terms where two or more competitors are ranking. Ahrefs 4. BrightEdge. Look at the same two reports, as. As a result, you gain: Understanding how to improve your business strategy. See what keywords your competitors rank for in search and how much traffic each keyword brings them. In general, SpyFu is a great alternative to Ahrefs - Ahref's most complete competitor tool for keyword research. $99 per month or $990 per year (annual plan). You’ll know quickly when to make pivots because the data will let you know errors right away. Ahrefs’ Broken Link Checker is powered by the largest live backlinks database in the industry. However, SpyFu does not have the same data sources as more expensive solutions such as SEMrush and SimilarWeb. Table of contents. After using Ahrefs for 3 years, I can't imagine my work life without it. By analyzing your competitors' organic search traffic, backlink profile, top-performing content, and keyword rankings, you can gain a competitive edge and. It’s perfect for competitor analysis and will present you with detailed reports that paint a picture of your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. Lastly, Ahrefs uses. You can pull your competitor's organic and paid keywords and top content. Semrush for overall functionality. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Semrush is much more generous when it comes to the number of reporting requests you can make each month — for example, even on its entry-level plan, you can pull 3,000 domain analysis reports per day. 事实上，一些最强大的网站是免费的。. Identifying quality and authority of competitor backlinks is crucial for effective competitor analysis using Ahrefs. Serpstat. Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords. Here are some tools or services of Ahrefs which can help you in the process of competitor's analysis with ease: Site Explorer. [Agency SEO Tools] Download the free guide → 1. Ahrefs offers four plans with monthly billing, with the option of annual billing, at a discount. Filter and group non-targeted keywords together based on their real-time metrics using Keyword Manager. Step up your SEO with generative AI insights from our Ahrefs vs SpyFu vs SEMrush comparison. Ahrefs offers features like site explorer, keyword explorer, and rank tracker. Reviewers felt that Ahrefs meets the needs of their business better than Majestic. There are a couple of ways to use this data. Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. Competitive analysis features allow you to see other websites' best performing pages by backlinks and traffic. Ahrefs will also show you problems such as broken links that could hurt your ranking. Unlike Moz, SEMrush and Ahrefs, Mangools doesn’t have its own link index. It. 只需将竞争对手的域插入 Ahrefs Site Explorer （网站分析），然后查看 Competing Domains（竞争域名） 报告。. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. Broken links. Google has all the information you need to further identify your competitors. When you first start using Ahrefs, it’s easy to get caught up in checking rankings and keywords, but it’s also important to note that your website could be at risk if you have poor DR scores. Moz Pro Link Explorer. Duplicate content. The tool will spit out a list of relevant keywords, along with metrics such as: Volume – the number of monthly searches on Google for the keyword. This tool offers a range of features for digital marketers looking to optimize their SEO efforts. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. It’s an all-in-one digital marketing platform that comes with dozens of tools for competitor research, SEO, content marketing, PPC, and social media marketing. com. Surfer. Standard and Advanced profiles. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. The platform offers a range of features, including keyword research, backlink analysis, and content exploration. Similarweb. Knowledge of strategies to beat the competition. 6. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. By analyzing the keywords your competitors are ranking for but you are not, this analysis helps you find untapped opportunities to create relevant and valuable content. $39/mo - $299/mo. What we will cover in this section is what Spyfu is most popular for- its competitor PPC insights. SpyFu. The Ahrefs Competitor Analysis Tool provides a wide range of features and functionalities that enable you to gain valuable insights into your competitors' strategies. The second step is to click on “Organic keywords” under the “Organic search” section. The higher the difficulty of a target competitor, the stronger their SEO, and the harder. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs vs Semrush - Competitor Analysis. Competitor link building. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). Includes keyword research for YouTube, Amazon, and Bing. Ahrefs offers a free Webmaster tool account, whereas Ubersuggest. Best for: Marketers who want a more intuitive UI than Ahrefs. All you need to do is enter your competitor’s domain URL and complete the reCaptcha verification. Keywords that contain your seed in the order it's written. This is considerably more generous than Ahrefs’ credit-based limit, which restricts to 500 reports per month. Then enter your main competitors and click “Compare. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. The 10 Best Competitor Analysis Tools to Use in 2023 1. Check who’s ranking for the keywords that are relevant to your business or. . Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. Overall, in terms of backlink analysis, we still prefer Ahrefs over SEMrush — mainly due to the reliable Ahrefs data and its ease of use (Ahrefs has got an amazing user interface). Ahrefs' competitor analysis feature is particularly strong in terms of backlink analysis. Compare features, pricing, and functionality to find the perfect alternative to Ahrefs for keyword research, backlink analysis, competitor analysis, and more. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. New project setup is easy. It’s one of the best keyword research tools on the market, and it has lots of powerful tools to let you analyze backlinks.